The number one question I get is “How do I get clients to buy into the breathing?”
Breathing is like the veggies on the plate that kids don’t want to eat. It’s not sexy, it seems weird, no one else is doing it, and it’s a really hard sale.
Fortunately, there is a way to make breathing activities look more like a juicy rib-eye vs the overcooked soggy asparagus no one wants. What if you could produce results on the spot and get immediate buy in? And you could find the right words to make warm-up activities meaningful for each client depending on what their goals are.
At Enhancing Life, within 20-30 minutes into a consult a new/potential client usually mentions how they’ve never experienced anything like this before. They’re usually WOWed after 3-6 warm-up activities, before we even get to any training. If you can WOW someone with a warm-up, just imagine how they’ll feel when they start training?
A Lazy Bear done correctly can improve a client’s movement quality right on the spot, it can get rid of tightness and limitations, and it can help gain them access to ranges of motions that are required to lift without compensating. When it’s done right, clients feel like they’re working hard, muscles burn, it gives them a rush, it challenges them in the right place, and most importantly, it gets them to buy into the this whole “breathing thing”.
A Lazy Bear done incorrectly will possibly produce little to no results, a client will feel like they’re wasting their time, they wont be challenged, and all the sudden, the whole “breathing thing” seems silly and unnecessary.
New clients are very disconnected to their own bodies, they don’t take cues well, and they struggle following simple instructions. When you attend courses you practice coaching these activities on other trainers, and guess who can take cues really well? Trainers. Guess who don’t? Your clients.
One of my biggest tools I use to get someone to buy into the boring breathing exercises is my ability to coach them through it. If coached correctly, I need zero buy in, because they immediately feel the results. They feel how their knee hurts less when they squat, they feel how their core is more active while they lift, or they feel the huge difference when they get up and start walking around.
If you produce results and you use the right words, you don’t need to worry about the selling/buying in part.
So if you struggle with the coaching part, or you struggle with the talking part, I’ve got some great news for you 🙂
If you subscribe to my newsletter, you will receive a password to give you access to OVER AN HOUR worth of videos of me teaching the students of The Lexington Healing Arts. I go through the most common breathing/warm-up activities, I show you how I coach them, how I prevent clients from compensating, variations that I use, what words I use while taking them through it, and much more!
AND you will also get a 45 minute video on how you can make breathing exercises and the assessment meaningful for each client depending on their goals. Are they post rehab? or do they just want to get strong and lift heavy weights? You can run them through the same assessment and same breathing protocol but the words you’ll use are different. With this video you’ll learn a few different ways you can increase buy in by saying the right things 🙂
If you want to get immediate buy in and WOW all clients just by running them through a simple warm-up, click on the link below!
Until next time 🙂